CULTURE TRANSFORMATION

When the unwritten rules change, the organisation can change.

Four organisations. Four different contexts. One practical framework for making culture visible, discussable and deliberately shaped.

BEYOND THE KEYNOTE

Steve’s work can begin on stage—and continue inside the organisation.

These case studies show UGRs® used as part of sustained leadership and culture-change work. They do not suggest that a single intervention caused every commercial outcome; they demonstrate how culture became a practical part of broader organisational change.

01

AUTOMOTIVE · UNITED KINGDOM

McLaren Automotive

Making culture as distinctive as the cars.

Engagement evidenceAnnual UGRs® Stock Takes and leadership action over four years.

The challenge
McLaren’s leaders wanted the organisation’s culture to be as distinctive as the supercars it produces.
Steve’s work
Steve used the UGRs® Stock Take to assess the existing culture against McLaren’s aspirational values. Leaders explored the findings and developed practical responses to the areas requiring attention.
What changed
The process was repeated annually over four years—creating a sustained rhythm of measurement, leadership discussion and action.

Inside the video

Speakers and roles at the time of recording: Mandeep Dhatt, Executive Director, Human Resources; Alan Foster, Executive Director, Infrastructure Projects.

Leaders describe connecting aspirational values with everyday behaviour, using UGRs® feedback to guide action. One example is a team charter setting out how colleagues would treat one another and raise concerns.

Timeframe, quotation and evidence notes

Timeframe: A values journey described as beginning about four years before the recording. Calendar start and end dates are not specified in the video.

“UGRs are absolutely the way to go.”

Mandeep Dhatt · Watch at 03:43

The team-charter example begins at 02:24. The video reports leaders’ observations, without quantified before-and-after results.

02

WORKWEAR · AUSTRALIA

Workwear Group

From survival to growth.

Engagement evidenceOngoing work with the leadership team as culture was connected to the new business strategy.

The challenge
Following its acquisition by Wesfarmers, Workwear Group was struggling. A new leadership team established a fresh strategic direction and recognised that culture would be central to the turnaround.
Steve’s work
Steve worked with the leadership team to use UGRs® as a practical vehicle for culture transformation—connecting the everyday workplace experience with the business strategy.
What changed
The relationship continued as the organisation moved, in the words of its leaders, from “survival to growth”.

Inside the video

Speakers and roles at the time of recording: Doug Swan, Chief Executive Officer.

Doug describes an initial two-day forum for about 70 leaders from Australia and New Zealand, with a full day devoted to values and behaviours. Half-day sessions with state teams followed. He emphasises individual ownership of culture and practical action beyond the workshop.

Timeframe, quotation and evidence notes

Timeframe: The video describes the sequence and length of the sessions, but does not give calendar dates or the overall duration of the engagement.

“the culture that we want to create is within our power.”

Doug Swan · Watch at 01:05

The leadership-forum account begins at 00:06. The video does not quantify business performance or establish the causes of a turnaround.

03

FUEL & CONVENIENCE RETAIL · AUSTRALIA

APCO

A culture framework that finally grabbed hold.

Engagement evidenceUGRs® became an enduring internal tool after earlier culture approaches had failed to gain traction.

The challenge
APCO’s leadership team had explored several ways to strengthen its culture, but nothing had created sufficient traction.
Steve’s work
Steve introduced UGRs® as a clear, accessible way to identify the unwritten rules shaping behaviour and engage people in improving them.
What changed
UGRs® had a significant impact and remained an enduring tool for keeping attention focused on a better workplace culture.

Inside the video

Speakers and roles at the time of recording: Robert Anderson, Director; Andrew Augustine, Category Manager.

Robert describes UGRs® remaining in everyday conversation after the initial engagement. Andrew discusses a Main Road, Ballarat site example and reports positive profitability and trade-partner survey results, alongside further work using the Stock Take.

Timeframe, quotation and evidence notes

Timeframe: Robert places his first encounter with Steve about 18 months before the recording and says UGRs® remained active around 12 months on. Calendar dates are not stated.

“Improve your UGRs and you’ll improve your culture.”

Andrew Augustine · Watch at 04:48

The Ballarat example begins at 02:56. No baseline, result figures or comparison period are supplied; these are reported observations rather than an audited impact evaluation.

04

NATIONAL RETAIL · AUSTRALIA & NEW ZEALAND

Kmart & Target Australia

Culture as part of a remarkable retail turnaround.

Engagement evidenceUGRs® used across Kmart Australia and New Zealand, with the learning later carried into Target.

The challenge
Kmart had experienced ten consecutive years of losses when a new leadership team, led by Guy Russo, began a major business transformation.
Steve’s work
UGRs® was used as a vehicle for culture change across Kmart Australia and New Zealand. Senior leader Andre Reich later carried the learning into his work at Target.
What changed
The case demonstrates how deliberate culture work can support a broader leadership and commercial transformation. UGRs® was one element of that wider turnaround.

Inside the video

Speakers and roles at the time of recording: Andre Reich, Chief Operating Officer, Target.

This video focuses on Target. Andre describes assessing and benchmarking culture, working with leaders on values and goals, and opening conversations about behaviour. He stresses that the leadership team must lead and sponsor the work.

Timeframe, quotation and evidence notes

Timeframe: The video describes a period of business transformation without specifying programme start and end dates.

“You have to sponsor it.”

Andre Reich · Watch at 02:44

The culture-assessment account begins at 00:42. This Target interview does not independently substantiate Kmart’s financial history or isolate the commercial effect of UGRs®.

UGRs® STOCK TAKE

More examples of culture in practice.

These anonymised examples draw on original UGRs Stock Take reports. Percentages show responses classified as positive. Related accounts are published on Steve Simpson and Stef du Plessis’s Stock Take website.

Financial services

48% → 61%Average positive result across 11 measures · 2018–2019

All 11 measures improved. Empowerment rose from 45% to 61%, an increase of 16 percentage points.

Reported response totals: 688 in 2018; 821 in 2019. The headline is the rounded, unweighted mean of the 11 displayed percentages.

Read the financial services account

Regional government

39% → 53%Average positive result across seven measures · 2024–2026

All seven measures improved. Positive treatment rose from 38% to 57%, an increase of 19 percentage points. Accountability remained a priority at 33%.

Reported response totals: 119 in 2024; 107 in 2026. The headline is the rounded, unweighted mean of the seven displayed percentages.

Read the regional government account

African manufacturing

27% → 49%Positive responses on keeping commitments · 2014–2016

Commitments improved by 22 percentage points. Results orientation rose from 49% to 68%, an increase of 19 points. All six measures improved between the first and third assessments.

Reported response totals: 287 in 2014; 276 in 2015; 241 in 2016. Figures follow the original comparison report; the linked account currently contains different figures.

Read the manufacturing account

These practitioner-reported comparisons show culture perceptions at different assessments. Response totals differ; the reports do not establish that the same people responded each time. The results do not isolate the effect of the Stock Take from other changes.

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